I live in Orlando, FL - home to some of the most beautiful landscapes one could imagine. Natural springs, amazing trails, thousands of lakes, and a variety of incredible wildlife. In my own backyard, I’ve seen bald eagles, a bear, a few alligators, my beloved sand hill cranes, guinea hens, and more.

It's also the world-famous home of a couple major theme parks.

This week, I took a day off to experience a preview of Universal’s newest entry into the theme park race-for-greatness - Epic Universe.

Normally, I would save you all from hearing about the day. I know not everyone enjoys this type of entertainment, but something happened early in my day that made me immediately think of you.

One of the ways us locals manage around the tourism madness is having or buying what might be called fast passes, lightning lane, or express passes. The latter being what Universal has called theirs for a few years.

That day, I imagined the park felt a little busy, so I stopped at the guest relations desk.

Me: “Are there any express passes available?”

The nice but efficient team member: “Let me look.”

Nice TM: “Yes, that will be $212”-something.

Me:

Me (remembering my ticket was only $125):

Me: “How busy is the park today?”

Nice TM: “Not at all. It’s even less busy than when we had team member previews.”

Me: “Oh my gosh - thank you!”

Me: bounded off to have one of the best theme park days ever at no extra cost.

Why is what the team member did special?

Because she was honest and understood the long-term relationship. I know there are likely rules that kept her from telling me right away, but when asked, she was quick to reassure me I should skip on the upgrade.

This is something businesses forget sometimes - that giving up a little bit of revenue in the short-term can pay off huge in the long run.

You aren’t in the business of making only quick money - you’re likely here for raving fans, referrals, and repeat buyers.

I remember a similar story when working at Home Depot as a cashier - if you can’t find the price and it seems less than $10 in value, give it to the customer. It’s not worth making them wait. I didn’t do it often, but it made such a positive impression on those occasions when I did.

So what is your team able to give up for the bigger win? Give them permission to win raving fans. You won’t regret it in the long run.

AI tool of the week

This is a fun one. We’re going to revisit ChatGPT with a bonus of using Loom’s new SOP creation tool.

Hang in there, you’ll want to give this a go.

Video 1 - setting up a ChatGPT daily industry briefing

Video 2 - using Loom to create an SOP document

“SOP” Document

Let me know how this works for you!

Until next week,

Rebecca and the Advisory 9 team

P.S. - For those of you that have already joined our Flow & Freedom community, we’ve added our first open sessions. Check out your email to learn more.