the Friday edition - the one after a hurricane

Even with days of notice, it's incredible to see how hard it is to predict where and how fiercely a storm will hit.

We fared well here at HQ in Florida, but this Friday edition will be a little shorter this week.

Tools we used this week:

v0.dev - this is for the marketers and creators here that wish they could share an idea as a prototype or example without too much coding. Here is the video of Rebecca attempting to create a prototype of a franchise map for a website* using this AI-based tool - https://www.loom.com/share/0fb40dfce730479abe9ea69dcffb5fc1

(it's only about 4 minutes and shows the angst and joy of working in these tools - you'll have to watch through to see what we mean 😅)

We were introduced to GERU - a funnel mapping software that simulates funnel profitability without spending to figure out what a test or channel will do to the bottom line. We'll share more on this tool in future editions, but here is an overview that all my marketing tech and budget-minded leaders may appreciate: